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Coffee Education Center

Master the Art of Coffee

From bean to cup, learn everything you need to know about coffee roasting, brewing methods, and tasting. Perfect for beginners and seasoned coffee enthusiasts.

Understanding Roast Levels

The roasting process dramatically affects your coffee's flavor profile. Here's your complete guide to roast levels.

Light Roast

Temperature: 180-205°C

Time: First crack

Flavor: Bright, acidic, fruity

Caffeine: Highest level

Best for: Pour over, cold brew

Medium Roast

Temperature: 210-220°C

Time: End of first crack

Flavor: Balanced, sweet, nutty

Caffeine: Medium level

Best for: Drip coffee, French press

Dark Roast

Temperature: 225-230°C

Time: Second crack

Flavor: Bold, smoky, chocolatey

Caffeine: Lower level

Best for: Espresso, moka pot

Perfect Brewing Methods

Master these popular brewing techniques to unlock the full potential of your coffee beans.

Espresso

  • • 18-20g finely ground coffee
  • • 25-30 second extraction
  • • 90-96°C water temperature
  • • 9 bar pressure

Pour Over

  • • 25g medium-fine ground coffee
  • • 400ml water at 96°C
  • • 3-4 minute brew time
  • • Circular pouring motion

French Press

  • • 30g coarse ground coffee
  • • 500ml water at 96°C
  • • 4 minute steeping time
  • • Slow, steady plunge

AeroPress

  • • 17g medium ground coffee
  • • 250ml water at 85°C
  • • 1-2 minute brew time
  • • Gentle, consistent pressure

Coffee Origins & Flavor Profiles

Discover how geography, climate, and processing methods create unique flavor experiences in coffee from around the world.

🌍

Ethiopian

The birthplace of coffee offers complex, wine-like flavors with bright acidity.

Flavor notes: Floral, fruity, wine-like, citrus
🏔️

Colombian

Well-balanced coffee with medium body and bright acidity from high altitudes.

Flavor notes: Caramel, chocolate, nutty, citrus
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Jamaican Blue Mountain

Exceptionally smooth and mild with perfect balance and no bitterness.

Flavor notes: Smooth, mild, balanced, sweet
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Guatemalan Antigua

Full-bodied coffee with smoky undertones from volcanic soil.

Flavor notes: Smoky, spicy, chocolate, full-bodied
🏝️

Hawaiian Kona

Smooth, rich flavor with low acidity grown on volcanic slopes.

Flavor notes: Smooth, buttery, low acidity, rich

Brazilian Santos

Medium body with nutty, chocolatey flavors, perfect for espresso blends.

Flavor notes: Nutty, chocolate, medium body, sweet

Frequently Asked Questions

Get answers to the most common coffee questions from our roasting experts.

How long does coffee stay fresh?

Whole bean coffee stays fresh for 2-4 weeks after roasting when stored in an airtight container. Ground coffee should be used within 1-2 weeks. Store in a cool, dry place away from light and air.

What's the difference between arabica and robusta?

Arabica beans are sweeter, softer, and have more complex flavors with higher acidity. Robusta beans are stronger, more bitter, and contain twice the caffeine. Arabica is generally considered higher quality.

Should I buy whole bean or ground coffee?

Always choose whole bean coffee when possible. Coffee begins losing flavor immediately after grinding. Grinding just before brewing preserves the coffee's aromatic oils and ensures the freshest taste.

What water temperature is best for brewing coffee?

The optimal water temperature is 195-205°F (90-96°C). Water that's too hot will over-extract and create bitter coffee. Water that's too cool will under-extract, resulting in sour, weak coffee.

Ready to Apply Your Knowledge?

Browse our selection of premium, freshly roasted coffee beans and start your coffee journey today.